What is Instamojo?
Instamojo is an Indian fintech company founded in 2012 and headquartered in Bengaluru. It started as a payment link platform — a way for individuals and small businesses to accept money online without a merchant account — and evolved into a broader ecommerce platform called mojoCommerce.
Instamojo powers over 10% of digitally active MSMEs in India and is used by lakhs of businesses for everything from selling handmade crafts to running coaching businesses. The platform handles payment links, an online store builder, digital product delivery, and EMI options for buyers.
Key Features
- Payment links that can be shared on WhatsApp, Instagram, SMS, or email for instant payment collection
- mojoCommerce online store builder with product listings, checkout, and order management
- Digital product delivery for ebooks, templates, courses, and downloads
- UPI, cards, netbanking, and wallets supported through Instamojo’s payment gateway
- EMI options for buyers purchasing higher-value products
- mojoXpress for pan-India delivery and logistics
- Customizable payment pages with branding options
- Subscription and commission-based payment models for recurring products and affiliate arrangements
- API and third-party integrations including accounting tools and CRMs
- Mobile-friendly dashboard for managing payments and orders
Pricing
| Plan | Annual price | Transaction fee |
|---|---|---|
| Free | ₹0 | 5% + ₹3 per transaction |
| Starter | ₹3,999/year | 2% + ₹3 per transaction |
| Growth | ₹9,999/year | Lower fee |
Transaction fees apply to all sales processed through Instamojo’s payment gateway. International payments are not available on standard accounts and require separate KYC approval.
For a comparison of Instamojo’s costs versus Trustd, see our Trustd vs Instamojo comparison.
Pros (based on Capterra reviews)
Easy to set up. Capterra reviewers consistently describe Instamojo as fast to get started with. One reviewer noted that “setting up my online store and managing payments has been a seamless process” with an intuitive interface that does not require technical expertise.
UPI and multiple payment methods. G2 and Capterra users specifically value Instamojo’s support for UPI payments alongside cards, netbanking, and wallets. One reviewer noted: “I like the options of receiving payments using UPI.” For Indian sellers, UPI support is often the primary payment method for customers.
Payment links are convenient. Multiple Capterra reviewers praise the ability to create payment links quickly and share them on WhatsApp and social media. This is useful for sellers who want to collect payment without setting up a full storefront.
Useful for subscription and commission models. Reviewers running coaching businesses and affiliate-based products note that Instamojo’s subscription and commission payment structures are well-suited to their needs.
Billing and invoicing tools. Capterra rates billing and invoicing at 4.8/5, with reviewers describing it as useful for businesses that send invoices alongside payment requests.
Cons (based on Capterra reviews)
Customer support is poor. The most consistent complaint across Capterra reviews is support quality. Customer service is rated 3.2/5, the lowest subscore on Capterra. One reviewer described being “helpless” after more than two years of use: “customer care team is pathetic and they do not have value for customer.” Another reviewer noted that support “didn’t share the exact reason” for a declined transaction when asked. Multiple reviewers suggest Razorpay as an alternative specifically because of support issues.
Transaction fees are high on the free plan. The 5% + ₹3 fee on the free plan is flagged as expensive by multiple Capterra reviewers. Sellers doing consistent volume find the fee adds up significantly before paying anything for a plan upgrade.
No international payments on standard accounts. Capterra reviewers frequently note the absence of international payment support. One reviewer stated “I wish they could support international payments.” Instamojo handles international payments only on a case-by-case basis with separate KYC approval.
Integration issues. Some Capterra reviewers report integration challenges with third-party software. One reviewer described a declined transaction with their dental management software where the support team could not explain the reason. The integration experience is described as inconsistent.
Limited store customisation. mojoCommerce’s storefront design options are limited compared to dedicated ecommerce platforms. Sellers who want a visually distinctive store find the customisation options constrained.
Who Instamojo is best for
Instamojo is best suited for Indian small businesses and MSMEs who primarily need a payment gateway with basic store functionality — coaches, educators, handmade goods sellers, and service providers who want to accept UPI and card payments via links without setting up a full ecommerce website. The subscription and commission models are useful for businesses with recurring revenue or affiliate programs.
Sellers who need strong customer support, reliable third-party integrations, or international payments will find Instamojo’s limitations significant.
Instamojo vs Trustd
Trustd is built for boutique owners and social sellers who sell physical products through Instagram and WhatsApp and need WhatsApp ordering, verified reviews, and no platform transaction fee. Instamojo’s 5% + ₹3 free plan fee is significantly higher than Trustd’s free plan, which charges no platform transaction fee on any plan.
See the full comparison: Trustd vs Instamojo
Frequently Asked Questions
What is Instamojo?
Instamojo is an Indian payment gateway and ecommerce platform that lets small businesses and MSMEs accept payments and sell products online. It powers payment links, online stores (mojoCommerce), and digital product delivery. It is used by over 10% of digitally active MSMEs in India.
How much does Instamojo charge?
Instamojo's free plan charges a 5% + ₹3 transaction fee per sale. The Starter plan costs ₹3,999/year with a 2% + ₹3 fee. The Growth plan costs ₹9,999/year with a lower fee. The transaction fee is charged on top of standard payment processing costs.
What is Instamojo's Capterra rating?
Instamojo has a 3.9 out of 5 rating on Capterra from 17 verified reviews. Customer service is rated 3.2/5, the lowest subscore. Users most commonly praise ease of setup and UPI support. Most common complaints are around customer support responsiveness, transaction fees, and the absence of international payments on the standard account.