Trustd and Dukaan are both built for small sellers who want a store live quickly without technical knowledge or a large upfront cost. Both are no-code, both target independent sellers rather than enterprise brands, and both are solid options for the right type of seller.
The difference comes down to selling model. Dukaan is a store builder — it gives you a website with a product catalog, checkout, and order management. Trustd is built around how boutique owners and social sellers actually operate, with Instagram and WhatsApp as the primary channels and a storefront that connects to both.
Dukaan at a Glance
Dukaan launched in India and appeared on Shark Tank India, which signals its positioning: fast, affordable, and built for Indian entrepreneurs who want to get online quickly. The platform lets you create a store in under 30 seconds, add products, connect a payment gateway, and start selling. Its pan-India delivery integration is a practical advantage for Indian sellers managing domestic shipments.
What Dukaan does well:
- Fast setup — a basic store with products can be live in minutes
- No platform transaction fees on any plan
- Pan-India delivery integration for domestic shipping
- Plugin library for expanding store functionality
- Multiple payment gateways including Razorpay, Stripe, and PayPal
- Mobile app for managing your store from your phone
- Free plan with core selling features
Where Dukaan falls short:
- No WhatsApp ordering — sellers who take orders through WhatsApp manage that channel separately, with no connection to the store
- No customer review system — buyers cannot leave reviews on a Dukaan store, so new customers have no social proof to reassure them before buying
- Limited customisation — themes are difficult to adjust, and design flexibility is a consistent complaint in user reviews
- Customer support problems — multiple users report no replies to support emails for weeks, no contact number, and a help portal that does not function. One seller noted there was “no document or guide available on the website.” Another reported waiting a month with no response
- Platform activity questions — the app had not received meaningful updates for over a year on Google Play Store as of recent user reports, which raises questions about ongoing development
- Physical products only — digital products are not supported
- No email marketing integrations
- Pricing changes — some early users reported significant fee increases after signing up; confirm current pricing on Dukaan’s website before committing
Trustd at a Glance
Trustd is built for boutique owners and social sellers — people selling through Instagram and WhatsApp who need a proper storefront that works with those channels rather than separately from them.
What Trustd offers:
- Free plan — unlimited products, a premium shop page, WhatsApp ordering, and review management. No product cap, no time limit.
- Pro plan — ₹999/year in India (roughly ₹83/month) or $25/year internationally. Includes online payments via Razorpay, Stripe, or Direct UPI, order management dashboard, categories and collections, coupons, analytics, and a Trustd Verified badge.
- WhatsApp ordering — customers tap a button on your storefront and a pre-filled WhatsApp message with their cart opens automatically. Available on the free plan with no additional setup.
- Verified reviews — customers confirm their review via email, earning a Verified badge. Your Trust Score combines rating, verification rate, recommendation rate, and review volume, and displays publicly on your store.
- Instagram and WhatsApp compatibility — your Trustd store link (trustd.shop/yourname) works as your Instagram bio link and as the external link in your WhatsApp Business catalog, so customers land on your product pages from either channel.
- Razorpay integration — connect your own Razorpay account to accept cards, UPI, netbanking, and wallets in one checkout.
Side-by-Side Comparison
| Trustd | Dukaan | |
|---|---|---|
| Free plan | Yes — unlimited products | Yes — feature-limited |
| Paid plan price (India) | ₹999/year (~₹83/month) | ₹299/month (~₹3,588/year) |
| Platform transaction fee | None | None |
| WhatsApp ordering | Yes — free plan | No |
| Verified customer reviews | Yes — with Trust Score | No |
| Instagram/WhatsApp compatible | Yes | No |
| Razorpay / UPI payments | Yes (Pro) | Yes |
| Stripe payments | Yes (Pro) | Yes |
| Pan-India delivery integration | No | Yes |
| Order management | Yes (Pro) | Yes |
| Categories and collections | Yes (Pro) | Yes |
| Custom domain | Yes (Pro) | Yes |
| Digital products | No | No |
| Mobile app | No | Yes |
Dukaan Is the Better Fit If…
You are an Indian seller who needs pan-India shipping logistics built into your store. Dukaan’s delivery integration is a meaningful operational advantage if you manage a high volume of domestic shipments and want everything in one place. It is also a strong choice if you sell a wide range of physical products and need a full-featured store website rather than a social-commerce-focused storefront.
Trustd Is the Better Fit If…
You sell through Instagram and WhatsApp and need your storefront to work with those channels, not independently of them. Trustd’s WhatsApp ordering button, verified review system, and Instagram and WhatsApp catalog compatibility are built for the boutique and social selling model that Dukaan does not cover.
On price, Trustd Pro costs ₹999/year in India. Dukaan’s entry paid plan costs ₹299/month — nearly four times more per year, for a feature set that does not include the social selling tools Trustd is built around. If your business runs on Instagram and WhatsApp, that difference goes toward infrastructure you will actually use.
Start your free Trustd store — unlimited products, WhatsApp ordering, and verified reviews from day one.
Frequently Asked Questions
Is Dukaan available outside India?
Yes. Dukaan supports international payment gateways including Stripe and PayPal, so sellers outside India can use it. That said, the platform is built primarily with Indian small businesses in mind — its delivery integration, Hindi support, and default payment options all reflect an India-first product. International sellers may find the feature set less tailored to their market.
Does Dukaan have a free plan?
Yes, Dukaan offers a free plan. Paid plans start at ₹299/month in India. The free plan has feature limitations, and some users have reported that Dukaan increased its pricing significantly after early sign-up — worth confirming current pricing directly on the Dukaan website before committing.
Does Dukaan support WhatsApp ordering?
Dukaan does not have a built-in WhatsApp ordering feature. Sellers who take orders through WhatsApp manage that channel separately from their Dukaan store. Trustd's WhatsApp ordering button, which generates a pre-filled cart message for customers, is included on the free plan.
Which is cheaper — Trustd or Dukaan?
Trustd's Pro plan costs ₹999/year in India (roughly ₹83/month). Dukaan's paid plans start at ₹299/month, which works out to ₹3,588/year. For the same year of selling, Trustd Pro costs less than three months of Dukaan's entry paid plan. Both have free plans, though Trustd's free plan includes unlimited products while Dukaan's has feature restrictions.
Does either platform charge transaction fees?
Neither Trustd nor Dukaan charges platform transaction fees on top of payment processing. You pay only what your payment processor (Razorpay, Stripe, etc.) charges per transaction.