Dukaan’s pricing is not easy to find clearly explained in one place. The official page lists four plans and a feature table, but the most important cost — the service fee on every sale — is easy to miss on a first read.
What each plan includes, what the service fee costs at different sales volumes, and who Dukaan’s pricing structure suits — that is what this article covers.
Dukaan’s Four Plans
Dukaan currently offers four plans, all billed annually. There is no monthly billing option.
Free at ₹0/year: No monthly fee, but Dukaan charges a 4.99% service fee on every sale processed through the platform, capped at ₹200 per order. The free plan does not include Razorpay or any online payment gateway. Customers can only pay through manual methods: cash on delivery, a bank transfer, or a UPI QR code that requires manual confirmation. One staff account and one warehouse.
Starter at ₹2,500/year: Reduces the service fee to 3.99% per sale. Adds Razorpay as a payment gateway (cards, UPI, netbanking, wallets), 2 staff accounts, abandoned cart recovery via WhatsApp and email, product reviews and ratings, and basic SEO tools. The minimum plan for a store that can take online payments automatically.
Growth at ₹8,000/year: Reduces the service fee to 1.99% per sale. Adds PhonePe as a payment gateway, 5 staff accounts, 3 multi-stores, loyalty points and referrals, Facebook Pixel, upsell and cross-sell tools, and a business analytics module.
Infinity at ₹50,000/year: Reduces the service fee to 0.99% per sale. Adds 20 staff accounts, 10 multi-stores, multi-warehouse support, and enterprise-level plugins. Built for large-scale operations.
The Service Fee: What It Actually Costs
The service fee is the most important number for any seller evaluating Dukaan. It applies to every order processed through the platform (not to manual payments) and is charged on top of your payment processor’s standard fees.
| Monthly sales | Free plan (4.99%) | Starter (3.99%) | Growth (1.99%) |
|---|---|---|---|
| ₹10,000 | ₹499 | ₹399 | ₹199 |
| ₹25,000 | ₹1,247 | ₹998 | ₹498 |
| ₹50,000 | ₹2,000 (capped) | ₹1,995 | ₹995 |
| Annual at ₹25,000/month | ₹14,964 | ₹11,976 + ₹2,500 plan | ₹5,976 + ₹8,000 plan |
The ₹200 per-order cap on the free plan means sellers with fewer, higher-value orders pay less than the percentage suggests. For sellers with many smaller orders, the cap does not apply and the 4.99% runs on every transaction.
At ₹25,000 in monthly sales, Dukaan Starter costs roughly ₹14,476 per year in combined plan and service fees. Dukaan Growth costs ₹13,976.
What the Free Plan Can and Cannot Do
The free plan is functional for testing a store, but it has two significant limitations for any seller who wants to take real orders:
No online payments. Razorpay is not included on the free plan. Customers cannot pay by card, UPI, or netbanking through your store. They can only use manual payment methods, which means you confirm every payment by hand.
4.99% on every non-manual sale. Any order that goes through the platform’s payment system carries the service fee. At low volumes this is manageable. At ₹25,000 in monthly sales, it becomes the single largest cost of running the store.
For a seller who wants to test Dukaan before committing to a paid plan, the free tier works. For a seller who wants to run a proper store with automatic payment processing, the Starter plan at ₹2,500/year is the realistic starting point.
What Dukaan Does Well
Dukaan has real advantages for certain types of Indian sellers.
Pan-India delivery integration. Dukaan Delivery, powered by Delhivery and Xpressbees, is available across all plans including the free tier. For sellers who manage high volumes of domestic shipments and want logistics handled inside the same platform, this is a real operational advantage that most boutique-focused platforms do not offer.
Fast setup. A basic store can be live in minutes from the mobile app. Dukaan appeared on Shark Tank India and is designed for Indian small businesses who want to get online quickly without technical knowledge.
Feature range on paid plans. The Growth and Infinity plans are well-equipped: multi-store management, marketplace integration via Unicommerce, vendor management, real-time shipping rates, and B2B pricing support. For a seller scaling toward a larger operation, the feature set is competitive.
What Sellers Have Noted
Dukaan’s strengths are real, and so are the concerns that sellers have raised.
Customer support. Multiple users report delayed or absent responses from Dukaan’s support team: no replies to emails for weeks, limited documentation, and a help portal that has not always functioned reliably. One seller described having “no document or guide available on the website.” For a business that depends on prompt support when something goes wrong, this is worth weighing seriously.
Platform activity. Some sellers have noted that the platform has not received significant updates recently, with the Google Play Store listing going without an update for an extended period. On Reddit, one seller expressed it directly: “I want to support desi firms but don’t know when their Dukaan will shutter down.” Platform longevity is a real consideration when you are building a store that may take months to establish.
Pricing history. Some early users reported significant price increases after their initial sign-up. Confirm current pricing on Dukaan’s website before committing and note that plans are billed annually with no monthly option.
Who Dukaan Is Right For
Dukaan suits Indian sellers who need pan-India delivery logistics built into their store and are doing enough volume to justify the Growth plan’s lower service fee rate. It is also a reasonable choice for sellers who want a fast, no-code store setup and are comfortable managing the platform independently without expecting responsive support.
Who Should Consider an Alternative
Dukaan’s service fee structure makes it expensive at lower sales volumes. Even on the Starter plan, the combined annual cost at ₹25,000 in monthly sales exceeds ₹14,000. The free plan’s absence of online payments means it works only as a testing environment, not as a functioning store.
For boutique owners and social sellers who sell through Instagram and WhatsApp and need a proper checkout, verified reviews, and WhatsApp ordering built in, Trustd is the closer fit at a lower cost. The free plan includes unlimited products, WhatsApp ordering, and review management with no service fee. The Pro plan costs ₹999 for the entire year, includes Razorpay built in, and charges no platform service fee on any sale.
At ₹25,000 in monthly sales, Trustd Pro costs ₹999 for the year. Dukaan Starter costs over ₹14,000 in the same period.
Frequently Asked Questions
Is Dukaan free to use?
Dukaan has a free plan with no monthly fee, but it charges a 4.99% service fee on every sale made through the platform (capped at ₹200 per order). The free plan also does not include Razorpay or online payment processing. Customers can only pay through manual payment methods. To accept card and UPI payments online, you need the Starter plan at ₹2,500/year.
What is Dukaan's service fee?
Dukaan charges a service fee on every order processed through the platform. The rate depends on your plan: 4.99% on the free plan, 3.99% on Starter (₹2,500/year), 1.99% on Growth (₹8,000/year), and 0.99% on Infinity (₹50,000/year). The fee is capped at ₹200 per order and does not apply to manual payments.
Does Dukaan include Razorpay?
Razorpay is available on the Starter plan (₹2,500/year) and above. It is not included on the free plan. Free plan sellers can only collect payment through manual methods: bank transfer, UPI QR that customers screenshot and send, or cash on delivery.
How does Dukaan pricing compare to Trustd?
Trustd Pro costs ₹999/year with no platform service fee on sales. Dukaan's Starter plan costs ₹2,500/year plus a 3.99% service fee on every sale. On ₹25,000 in monthly sales, Dukaan Starter adds roughly ₹998 per month in service fees on top of the ₹2,500/year plan cost, nearly ₹14,500 per year in combined costs. Trustd Pro costs ₹999 for the entire year with no service fee.
Is Dukaan reliable for running a small business?
Dukaan has a fast setup and pan-India delivery integration that works well for many sellers. Multiple users have reported issues with customer support — no response to emails for weeks and limited documentation. Some sellers have also noted that the platform has not received significant updates recently. These are worth weighing before building your business around any platform.
What payment methods does Dukaan support?
Dukaan supports manual payments on the free plan. Razorpay (cards, UPI, netbanking, wallets) is available on Starter and above. PhonePe is available on Growth and above. COD charges are configurable on paid plans.