What is Linktree?
Linktree is a link-in-bio platform launched in 2016 in Melbourne, Australia. It is the most widely recognised tool of its kind, used by over 70 million profiles globally across Instagram, TikTok, YouTube, and other social platforms. The premise is simple: Instagram allows one clickable link per profile, and Linktree sits behind that link as a landing page with as many links as needed.
Linktree is used by creators, small businesses, boutique sellers, brands, and public figures who want to direct followers to multiple destinations without changing their bio link each time they post something new.
Key Features
- Unlimited links on all plans including the free tier
- Link scheduling — set links to go live or expire at specific times (paid plans)
- Basic analytics — click counts per link and total views; detailed analytics on paid plans
- Digital product selling via Linktree Commerce with Stripe payment integration
- Social media icons for connecting to Instagram, TikTok, YouTube, Facebook, and more
- Rich media embeds — YouTube videos, Spotify tracks, Twitch streams (paid plans)
- Email and SMS capture for building a contact list from your bio link
- Priority links — pin specific links to the top based on scheduled content
- QR code for offline use on business cards, packaging, and signage
- Custom domain on Pro and Premium plans
Pricing
| Plan | Monthly billing | Annual billing | Seller fee |
|---|---|---|---|
| Free | $0 | $0 | 12% |
| Starter | $8/month | $6.42/month | 9% |
| Pro | $15/month | $12/month | 9% |
| Premium | $35/month | $28/month | 0% |
Note: Pricing increased in November 2025. Starter rose from $5 to $8/month (60%), Pro from $9 to $15/month (67%), Premium from $24 to $35/month (46%). The seller fee applies to digital product sales through Linktree Commerce and is charged on top of Stripe processing fees.
For a full cost breakdown including when each plan becomes cheaper than the others, see our Linktree pricing guide.
Pros (based on G2 and Capterra reviews)
Ease of use. G2 reviewers consistently rate Linktree as the fastest and simplest way to create a multi-link bio page. Setup takes minutes, and adding, removing, or reordering links requires no technical knowledge.
Solves a real problem. Users across G2 and Capterra describe Linktree as essential for managing the one-link limitation on Instagram, TikTok, and other platforms. The ability to consolidate a store link, social profiles, a newsletter signup, and a WhatsApp number behind one URL is the core value proposition.
Widely recognised. G2 and Capterra reviewers note that customers are familiar with Linktree and trust it. Followers who see a Linktree link in a bio know what to expect, which reduces friction compared to unfamiliar tools.
Click analytics. Reviewers value the click tracking on each link, which helps sellers and creators understand which content and destinations their audience engages with most.
Free plan covers basic needs. G2 users note that the free plan handles simple use cases — a list of links with basic design — without requiring a subscription. For sellers who only need a few links and no selling tools, it covers what is needed.
Cons (based on G2 and Capterra reviews)
Limited customisation on the free plan. The most common G2 complaint is that meaningful design customisation — branded colours, custom themes, removing Linktree’s logo — requires upgrading to a paid plan. Users who want a page that reflects their brand identity find the free tier limiting.
Seller fees are high. The 12% fee on digital product sales through the free plan, and 9% on Starter and Pro, is frequently flagged as expensive by sellers who compare it to dedicated digital product platforms. The fee only drops to 0% on the Premium plan at $35/month.
November 2025 price increases. Multiple Capterra and community reviews note the 46–67% price increases in November 2025 as a significant negative, particularly for users who had chosen Linktree partly for its pricing.
Billing and refund complaints. Capterra and Trustpilot reviews include recurring complaints about difficulty cancelling subscriptions and refusal to issue refunds for accidental charges. This appears to be a consistent support experience issue rather than isolated incidents.
Account restrictions without explanation. Some G2 and user community reviewers report having links flagged or accounts restricted without clear explanation, which can disrupt a seller’s bio link setup unexpectedly.
Who Linktree is best for
Linktree is best suited for creators, influencers, and small businesses who need a single bio link pointing followers to multiple destinations — store, social profiles, newsletter, YouTube, and so on. The free plan covers this core use case well. The Pro plan at $15/month is worth it for users who want a branded page without Linktree’s logo.
For boutique sellers whose primary need is selling physical products, Linktree is the gateway to a store rather than the store itself. It does not handle product listings, checkout, or order management for physical goods.
Linktree vs Trustd
Trustd and Linktree serve different jobs. Linktree organises multiple links in one bio page. Trustd is a storefront where customers can browse and buy products. Many boutique sellers use both — Linktree to consolidate their bio links, and Trustd as the store those links point to.
If selling physical products through Instagram and WhatsApp is the primary goal, Trustd’s free plan gives you a storefront with unlimited products, WhatsApp ordering, and verified reviews — without the 12% seller fee that Linktree charges on the free plan.
See the full comparison: Trustd vs Linktree
Frequently Asked Questions
What is Linktree used for?
Linktree is a link-in-bio tool that creates a single landing page containing multiple links. It is primarily used to work around Instagram's one-link-in-bio limitation, letting users send followers to multiple destinations — a store, a YouTube channel, a newsletter, a WhatsApp number — from one URL.
Is Linktree free?
Linktree has a permanent free plan with unlimited links, basic themes, and simple analytics. The free plan charges a 12% seller fee on digital product sales. Paid plans start at $8/month (Starter) and remove Linktree branding, add more customisation, and reduce the seller fee to 9%. The Premium plan at $35/month has 0% seller fees.
What is Linktree's G2 rating?
Linktree has a 4.6 out of 5 rating on G2. Users most commonly praise ease of use, quick setup, and the ability to consolidate multiple links in one place. Most common complaints are around limited free customisation, advanced features being gated behind paid plans, and billing/refund issues.