Stan Store and Trustd look similar on the surface. Both are used by Instagram sellers. Both sit behind a bio link. Both help sellers take orders from followers without a traditional website.
The difference is what you are selling.
Stan Store is built for creators who sell digital products and services: ebooks, courses, templates, coaching sessions, memberships. It has no support for physical products, no inventory tracking, and no shipping. If you sell something that gets delivered in a box or an envelope, Stan Store cannot handle it.
Trustd is built for boutique owners and social sellers who sell physical products through Instagram and WhatsApp: clothing, jewellery, accessories, handmade goods, food, and anything else that needs to be packed and shipped to a customer.
If you are a creator selling digital products to your audience, Stan Store is worth serious consideration. If you are a boutique owner selling physical products, it is the wrong tool entirely.
Stan Store at a glance
Stan Store launched in 2020 and is widely used by creators and coaches who want to monetise their social media following. It is designed to get a creator from zero to selling in under 20 minutes, with no technical setup required. Products, email list, booking calendar, and checkout all live on one mobile-friendly page connected to your Instagram or TikTok bio.
What Stan Store does well:
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Clean, fast setup. A digital storefront can be live in under 20 minutes.
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No transaction fees on either plan. You keep everything minus payment processor fees.
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Digital product delivery is fully automated. Customers receive their purchase immediately after payment.
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Built-in email marketing tools for building and messaging your subscriber list
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Booking integration with Google Calendar for selling coaching sessions and consultations
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AutoDM. Automatically DMs followers who comment a specific keyword on your posts, shortening the path from engagement to purchase.
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Course creation tools built in. No separate hosting platform required.
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14-day free trial with full access Where Stan Store falls short:
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No physical products. Stan Store does not support physical product listings, inventory management, or shipping. This is not a minor limitation. It is the core constraint of the platform. If your business is a boutique selling clothing, jewellery, or any physical goods, Stan Store is not built for you
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No free plan. After the 14-day trial, the Creator plan costs $29 a month. There is no way to continue using the platform without paying
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Key features are behind the $99/month plan. Sellers often discover after signing up that the tools they need (advanced email marketing, affiliate management, pixel tracking) require the Creator Pro plan. As one seller noted: “They have a lot of features hidden behind the $99/month plan, and it usually becomes apparent after login”
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Basic analytics. Stan Store’s reporting does not break down earnings per product easily. One seller described it plainly: “I can’t reliably see what I have earned from a single product without having to calculate it myself”
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India payment support is limited. Stan Store processes payments through Stripe and PayPal. UPI, Razorpay, and netbanking are not natively supported, which creates friction for Indian sellers and their customers
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No SEO or organic traffic. Stan Store pages are not indexed by search engines. Every customer must come from your social media profile or a paid ad, with no path to organic discovery
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No inventory tracking. Even for sellers who add physical product listings manually, there is no stock tracking, no automatic sold-out status, and no order fulfilment tools
Trustd at a glance
Trustd is built for boutique owners and social sellers who sell physical products through Instagram and WhatsApp and need a proper storefront that connects to both channels.
What Trustd offers:
- Free plan with unlimited products, a premium shop page, WhatsApp ordering, and review management. No transaction fee from Trustd. No time limit.
- Pro plan at Rs 999 a year in India (roughly Rs 83 a month) or $25 a year internationally. Includes online payments via Razorpay, Stripe, or Direct UPI, order management dashboard, categories and collections, coupons, analytics, and a Trustd Verified badge.
- Physical product catalog. Add product photos, descriptions, sizes, weights, and variants. Customers browse and buy directly from your store.
- Inventory management. Mark products active or inactive, track what is in stock, and organise your range into categories and collections.
- WhatsApp ordering. Customers tap a button on your storefront and a pre-filled WhatsApp message with their cart opens automatically. Available on the free plan.
- Verified reviews. Customers confirm their review via email, earning a Verified badge. Your Trust Score displays publicly on your store and builds credibility with new buyers.
- Razorpay integration. Indian sellers connect their own Razorpay account to accept cards, UPI, netbanking, and wallets natively.
Side-by-side comparison
| Trustd | Stan Store | |
|---|---|---|
| Built for | Physical product sellers | Digital product creators |
| Free plan | Yes — unlimited products | No (14-day trial only) |
| Paid plan price | $25/year (~$2/month) | $29/month |
| Transaction fees | None | None |
| Physical products | Yes | No |
| Digital products | No | Yes |
| Inventory tracking | Yes (Pro) | No |
| Shipping and fulfilment | Manual (order dashboard) | Not applicable |
| WhatsApp ordering | Yes — free plan | No |
| Verified customer reviews | Yes — with Trust Score | No |
| Email marketing built in | No | Yes (Pro) |
| Booking and coaching tools | No | Yes |
| AutoDM | No | Yes |
| Course creation | No | Yes |
| SEO and organic traffic | No | No |
| Razorpay / UPI payments | Yes (Pro) | No native support |
| India-specific pricing | Rs 999/year | $29/month (USD only) |
Stan Store is the better fit if…
You are a creator, coach, or educator who sells digital products — ebooks, templates, online courses, coaching sessions, or memberships — to an audience you have built on Instagram or TikTok. Stan Store’s built-in course tools, email marketing, booking calendar, and AutoDM feature cover most of what a digital-first creator needs without additional tools. The no-transaction-fee structure on both plans means you keep more of what you earn as you scale.
Trustd is the better fit if…
You sell physical products through Instagram and WhatsApp. Clothing, jewellery, handmade goods, accessories, food products — anything that needs to be packed and delivered to a customer. Trustd gives you a product catalog, inventory management, order tracking, WhatsApp ordering, and verified reviews at Rs 999 a year. Stan Store cannot sell physical products at any price.
If you sell both digital and physical products, you may need two tools. Many creators use Stan Store for digital products and Trustd for their physical range, with both links visible to their audience.
Start your free Trustd store — unlimited physical products, WhatsApp ordering, and verified reviews from day one.
Frequently Asked Questions
Can I sell physical products on Stan Store?
No. Stan Store is built exclusively for digital products and services — ebooks, courses, templates, coaching sessions, and memberships. It does not support physical product listings, inventory tracking, or shipping. If you sell physical goods like clothing, jewellery, accessories, or handmade products, you need a different platform.
Does Stan Store have a free plan?
No. Stan Store offers a 14-day free trial, after which you need a paid plan. The Creator plan starts at $29/month. There is no permanent free tier. Trustd has a permanent free plan with unlimited products, WhatsApp ordering, and review management.
Is Stan Store available in India?
Stan Store is available globally and processes payments through Stripe and PayPal. However, Stripe's availability in India has historically been limited, and the platform is not built around Indian payment methods like UPI, Razorpay, or netbanking. Trustd's Razorpay integration supports cards, UPI, netbanking, and wallets natively for Indian sellers.
Which is cheaper — Trustd or Stan Store?
Trustd's Pro plan costs Rs 999 a year in India (roughly Rs 83 a month) or $25 a year internationally. Stan Store's entry plan costs $29 a month ($348 a year). Trustd Pro costs less than one month of Stan Store's entry plan.
What is Stan Store best for?
Stan Store is best for creators who already have an Instagram or TikTok following and want to sell digital products — ebooks, templates, courses, coaching calls — to that audience. It includes email marketing, booking integration, AutoDM, and course creation tools built in. It is not the right tool for boutique owners selling physical products.