Taplink is one of the most popular tools for Instagram sellers who want more than a plain list of links in their bio. It is more customisable than most link-in-bio tools, supports payment buttons with no transaction fees, and has templates that make a bio link page look close to a real brand page. For sellers who want a polished landing page behind their Instagram bio, it is a strong option.
The limitation appears when that landing page is also expected to be a store. Taplink does not have a product catalog, inventory tracking, or automated order management. A customer who taps a payment button on your Taplink page pays, and then you manage the fulfilment manually: confirming the order, checking stock, updating the customer. The buying experience is handled by Taplink. The selling experience is still on you.
If you need a branded bio link page with basic payment capability, Taplink does that well. If you need customers to browse your products, select sizes, and check out with orders tracked automatically, a dedicated storefront is the right tool.
Taplink at a glance
Taplink launched in 2017 and is used by boutique sellers, creators, and small businesses who want a more powerful bio link page than a simple list of links. It supports payment buttons connected to 50-plus payment providers with no transaction fees on any plan, over 300 customisable templates, and built-in analytics and CRM features. For a seller who wants a visually polished bio link page with basic payment capability, it covers more ground than most tools in this category.
What Taplink does well:
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No transaction fees on sales through any plan. You keep everything minus your payment processor’s standard fee.
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Over 300 templates and deep customisation options for a branded, professional-looking page
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Supports 50-plus payment providers including Stripe, PayPal, and others
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Built-in lead capture forms, analytics, and a basic CRM for tracking contacts
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WhatsApp, Telegram, and other messaging app buttons for directing customers to conversations
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Digital product selling built in with no additional platform fee
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Custom domain available on the Business plan ($54/year)
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Free plan available with core features Where Taplink falls short for boutique sellers:
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No product catalog. Taplink lets you add product images and payment buttons, but there is no browsable catalog where customers can view all your products, select sizes or variants, and add items to a cart. Each product is essentially a separate button or section on your page
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No inventory tracking. If you sell out of a product, Taplink has no way to automatically mark it unavailable or stop accepting orders. You manage stock manually
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No automated order management. When a customer pays through a Taplink payment button, the order is not captured in a dashboard. You receive a payment notification and manage the fulfilment separately
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No WhatsApp cart. Taplink’s WhatsApp button opens a chat with you. It does not send a pre-filled message with the customer’s selected product and quantity. The conversation starts from scratch and you confirm the order manually.
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No verified customer review system. There is no mechanism for customers to leave reviews on your Taplink page, and no trust score that builds credibility with new buyers
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Not ideal on desktop. Multiple reviewers note that Taplink pages are optimised for mobile and look awkward on larger screens. For customers who browse on a laptop or tablet, the experience is noticeably worse
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Business plan pricing. At $54/year for a custom domain and full features, Taplink Business costs more than double Trustd Pro
Trustd at a glance
Trustd is built for boutique owners and social sellers who need a proper storefront connected to Instagram and WhatsApp, where customers can browse, select, and buy without any manual order management on the seller’s side.
What Trustd offers:
- Free plan with unlimited products, a premium shop page, WhatsApp ordering, and review management. No transaction fee from Trustd. No time limit.
- Pro plan at Rs 999 a year in India (roughly Rs 83 a month) or $25 a year internationally. Includes online payments via Razorpay, Stripe, or Direct UPI, order management dashboard, categories and collections, coupons, analytics, and a Trustd Verified badge.
- Full product catalog. Customers browse your complete range, view product details, select sizes and variants, and check out in one flow.
- WhatsApp ordering. Customers tap a button on your storefront and a pre-filled WhatsApp message with their cart opens automatically. Available on the free plan.
- Verified reviews. Customers confirm their review via email, earning a Verified badge. Your Trust Score combines rating, verification rate, recommendation rate, and review volume, and displays publicly on your store.
- Automated order management. Every purchase appears in your order dashboard with customer details, product, payment status, and fulfilment status. No manual tracking required.
- Razorpay integration. Indian sellers connect their own Razorpay account to accept cards, UPI, netbanking, and wallets.
Side-by-side comparison
| Trustd | Taplink | |
|---|---|---|
| What it is | Online storefront | Link-in-bio page |
| Free plan | Yes — unlimited products | Yes — limited features |
| Paid plan price | $25/year (Pro) | $54/year (Business) |
| Transaction fees | None | None |
| Product catalog with variants | Yes | No |
| Inventory tracking | Yes (Pro) | No |
| Automated order management | Yes (Pro) | No |
| WhatsApp cart ordering | Yes — free plan | No (opens chat only) |
| Verified customer reviews | Yes — with Trust Score | No |
| Payment buttons | Yes (Pro) | Yes (all plans) |
| Lead capture forms | No | Yes |
| Custom domain | Yes (Pro) | Yes (Business) |
| 300+ templates | No | Yes |
| Desktop experience | Good | Limited |
| Razorpay / UPI native | Yes (Pro) | Through third-party connection |
Taplink is the better fit if…
You need a visually polished bio link page with links, images, payment buttons, and messaging app shortcuts. Taplink’s design templates, lead capture forms, and basic payment capability make it a strong option for sellers who want a more branded page without building a full website. It is also useful if you sell digital products and need a simple payment button without a full storefront setup. The no-transaction-fee policy across all plans means you keep everything minus your payment processor’s standard fee.
Trustd is the better fit if…
Your customers need to browse a proper catalog, select products, and check out — not tap a payment button and wait for you to confirm the order manually. Trustd’s product catalog, inventory tracking, order management dashboard, and WhatsApp cart ordering replace the manual coordination that Taplink leaves to you. For Indian boutique sellers, Trustd Pro costs Rs 999 a year versus Taplink Business at roughly Rs 4,500 a year, with more commerce functionality at a third of the price.
If you currently use Taplink as your bio link, you can keep it and add your Trustd store URL as one of your links. Or you can replace your Taplink page with your Trustd store URL directly and let your store do both jobs.
Start your free Trustd store — unlimited products, WhatsApp ordering, automated order management, and verified reviews from day one.
Frequently Asked Questions
Does Taplink charge transaction fees on sales?
No. Taplink does not charge platform transaction fees on sales made through payment buttons on your page. You pay only the standard fees of whichever payment provider you connect, such as Stripe or PayPal.
Can I sell physical products on Taplink?
Taplink lets you add payment buttons and product images to your page. However, it does not have a product catalog with variants, inventory tracking, or automated order management. A customer who taps a payment button on your Taplink page pays, but you manage the order manually. Trustd gives you a full product catalog, checkout, and order dashboard where every purchase is recorded automatically.
Does Taplink support WhatsApp ordering?
Taplink lets you add a WhatsApp button that opens a chat with you when tapped. This is useful for directing customers to your WhatsApp. It does not generate a pre-filled cart message with the customer's selected products. Trustd's WhatsApp ordering button sends a pre-filled message with the customer's cart contents automatically, available on the free plan.
Which is cheaper — Trustd or Taplink?
Taplink's Business plan costs $54/year. Trustd Pro costs $25/year internationally or Rs 999/year in India. Both have free plans. On annual pricing, Trustd Pro costs less than half of Taplink Business.
Can I use Taplink and Trustd together?
Yes. You can add your Trustd store URL as a button on your Taplink page alongside other links. Alternatively, your Trustd store URL can replace your Taplink page as the bio link entirely if selling products is your primary goal.