What is Taplink?
Taplink is a link-in-bio and micro landing page builder launched in 2017. It is used by over 5 million people globally across Instagram, TikTok, Facebook, and other platforms. Taplink goes further than basic link-in-bio tools — in addition to links and social icons, it supports payment buttons connected to 50-plus payment providers, lead capture forms, WhatsApp and Telegram chat integration, countdown timers, and video backgrounds.
It is positioned specifically for businesses and sellers who want a more capable and better-designed bio link page, rather than a simple list of links.
Key Features
- 300-plus design templates with deep visual customisation for colours, fonts, backgrounds, and layouts
- Payment buttons connecting to 50-plus payment providers including Stripe and PayPal, with no Taplink transaction fees
- WhatsApp and Telegram buttons that open a direct chat when tapped — useful for sellers who take orders via messaging apps
- Lead capture forms with Mailchimp integration for building an email list from your bio link
- Analytics including click tracking, traffic sources, and conversion data
- Countdown timers for limited-time offers and product launches
- Video backgrounds and embedded media for richer page design
- Custom domain available on the Business plan
- CRM tools for basic contact and lead management
- Scheduling to set links live or inactive at specific times
Pricing
| Plan | Monthly billing | Annual billing | Transaction fees |
|---|---|---|---|
| Free | $0 | $0 | None (Taplink) |
| Business | ~$3/month (6-month) | $54/year (~$4.50/month) | None (Taplink) |
Taplink does not charge platform transaction fees on any plan. Payment processor fees (Stripe: 2.9% + $0.30; PayPal: 3.49% + $0.49) apply on collected payments.
For a comparison of Taplink’s costs versus a dedicated storefront, see our Taplink vs Trustd comparison.
Pros (based on Capterra and G2 reviews)
More customisable than Linktree. Capterra reviewers consistently describe Taplink as more visually flexible than competing link-in-bio tools. The 300-plus templates and the ability to customise backgrounds, colours, and layout blocks are frequently cited as the main reason users chose Taplink over alternatives.
No transaction fees. Capterra users specifically praise the absence of a platform fee on payments — a direct contrast to Linktree’s 9–12% seller fee. Sellers who collect payments through Taplink keep everything minus their processor’s standard rate.
Easy to set up and use. Multiple Capterra reviewers describe setting up a Taplink page as taking five minutes or less. The drag-and-drop interface is praised as accessible for non-technical users.
WhatsApp and messaging app integration. Capterra reviewers who communicate with customers via WhatsApp value the one-tap button that opens a direct chat. This is specifically useful for sellers and service businesses who prefer conversational selling.
Free plan is functional. Capterra users note that the free plan includes enough features to get started without paying. Several reviewers tried the free plan for months before deciding to upgrade.
Cons (based on Capterra and G2 reviews)
No mobile app for management. Multiple Capterra reviewers note the absence of a mobile app for managing the Taplink page. Editing requires a browser, which some sellers find inconvenient when making quick updates from a phone.
Desktop view is limited. G2 and Capterra reviewers note that Taplink pages are optimised for mobile and look noticeably less polished on desktop. One G2 reviewer described the desktop experience as “not really the best for desktop navigation.” For sellers whose customers browse on laptops or tablets, this is a relevant limitation.
Free URL is not memorable. G2 reviewers note that the free plan assigns a URL made up of letters and numbers rather than a clean custom path. One reviewer described it as “a mix of letters and numbers that aren’t easy to remember.” A custom domain requires the Business plan.
Some integrations are unreliable. Capterra reviewers note that third-party integrations do not always connect on the first attempt. One reviewer described them as “not seamless — they often don’t work on the first try.”
Glitchy countdown timer. A G2 reviewer specifically flagged the countdown timer feature as buggy — changing dates by itself after being set. The reviewer noted that contacting support did not resolve the issue.
No physical product catalog. Taplink supports payment buttons for individual items and services, but does not have a browsable product catalog with variants, inventory tracking, or order management. For boutique sellers with multiple products, each item requires a separate button.
Who Taplink is best for
Taplink is best suited for Instagram sellers, service businesses, and creators who want a more branded and capable bio link page than Linktree offers, without needing a full storefront. The no-transaction-fee structure and WhatsApp button make it particularly useful for sellers who take orders via messaging. It is also a strong option for digital product sellers and service providers who want payment collection on their bio link page without a monthly fee eating into margins.
Sellers with a physical product catalog who need inventory tracking, automated order management, and verified reviews will find Taplink’s payment buttons too basic for a proper selling operation.
Taplink vs Trustd
Trustd and Taplink serve different roles. Taplink is a bio link page with payment buttons. Trustd is a storefront with a product catalog, checkout, order management, and verified reviews. Many sellers use both — Taplink as a branded bio link page, and Trustd as the storefront their links point to.
If physical product selling through Instagram and WhatsApp is the primary goal, Trustd’s free plan gives you unlimited products, a WhatsApp ordering button that sends pre-filled cart messages, and verified reviews — none of which Taplink handles.
See the full comparison: Trustd vs Taplink
Frequently Asked Questions
What is Taplink?
Taplink is a link-in-bio tool that creates a customisable landing page behind your Instagram or social media bio link. Unlike simpler tools, Taplink supports payment buttons, lead capture forms, WhatsApp and Telegram chat buttons, and over 300 design templates. It is used by Instagram sellers, service businesses, and creators who want more than a basic link list.
How much does Taplink cost?
Taplink has a free plan with core features. The Business plan costs approximately $3/month (6-month billing) or $54/year ($4.50/month annually). There are no transaction fees on any plan — you pay only your payment processor's standard rate.
Does Taplink charge transaction fees?
No. Taplink does not charge a platform transaction fee on payments collected through its payment buttons. You pay only the standard fees from your connected payment processor such as Stripe or PayPal.