Wix and Trustd are both tools for selling online. The difference is what surrounds the store.
Wix is a website builder. The store is one feature inside a broader platform built to create full websites, with blog pages, contact forms, booking tools, and a drag-and-drop editor for complete creative control. For a boutique seller whose entire operation runs on Instagram and WhatsApp, most of that infrastructure goes unused.
Trustd is a storefront. It covers a product page, a checkout, and a WhatsApp ordering button, without the website overhead that comes with Wix.
If you need a website that also sells, Wix makes sense. If you need a store that connects to your existing Instagram and WhatsApp audience, the two platforms serve different needs.
Wix at a Glance
Wix started as a general website builder and added ecommerce in 2013. It now powers over 700,000 online stores and is one of the most widely used website platforms globally. Its drag-and-drop editor gives sellers more design control than most platforms at this price point, and its AI site builder can generate a working store layout in a few hours.
What Wix does well:
- Flexible drag-and-drop design editor with full creative control and no coding required
- AI site builder and AI product description tools for faster setup
- Unlimited products on all ecommerce plans
- No platform transaction fees
- Strong built-in SEO tools for organic search visibility
- Instagram and Facebook selling on Core plan and above
- Large app market with integrations for marketing, shipping, and analytics
- Multiple payment gateways including Stripe, PayPal, and Wix Payments
Where Wix falls short:
- No free plan for selling. Wix’s free plan includes no ecommerce features. The Core plan at $29/month (billed annually, $348/year) is the minimum for accepting orders. That is 14 times the annual cost of Trustd Pro
- Website-first architecture means you pay for infrastructure a storefront does not need. Blog tools, event booking, page editors, and form builders are included in the plan cost whether you use them or not. For a boutique seller who needs a product page and a checkout link, this adds cost without adding value
- WhatsApp ordering is not available. Wix has no feature for connecting your store to WhatsApp or generating pre-filled cart messages for customers
- Reviews require third-party apps. There is no native email-verified review system or public trust score built into Wix
- Razorpay is not natively supported. Indian sellers on Wix typically use Stripe or PayPal, which are less familiar to domestic buyers than UPI-based payment flows
- Design flexibility adds setup time. The same creative control that makes Wix powerful also makes it slower to launch. Choosing layouts, fonts, colors, and section structures takes time that a focused storefront setup does not require
Trustd at a Glance
Trustd is built for boutique owners and social sellers — people selling through Instagram and WhatsApp who need a proper storefront that connects to those channels without website-building overhead.
What Trustd offers:
- Free plan — unlimited products, a premium shop page, WhatsApp ordering, and review management. No transaction fee. No time limit.
- Pro plan — $25/year internationally (roughly $2/month) or ₹999/year in India. Includes online payments via Razorpay, Stripe, or Direct UPI, order management dashboard, categories and collections, coupons, analytics, and a Trustd Verified badge.
- WhatsApp ordering — customers tap a button on your storefront and a pre-filled WhatsApp message with their cart opens automatically. Available on the free plan.
- Verified reviews — customers confirm their review via email, earning a Verified badge. Your Trust Score combines rating, verification rate, recommendation rate, and review volume, and displays publicly on your store.
- Instagram and WhatsApp compatibility — your Trustd store link (trustd.shop/yourname) works as your Instagram bio link and as the external link in your WhatsApp Business catalog.
- Razorpay integration — Indian sellers connect their own Razorpay account to accept cards, UPI, netbanking, and wallets.
- Focused setup — no page builders, no blog tools, no contact form editors. Onboarding covers products, payment, and shipping, and the store is live.
Side-by-Side Comparison
| Trustd | Wix | |
|---|---|---|
| Free plan for selling | Yes — unlimited products | No (free plan has no ecommerce) |
| Minimum paid plan for selling | $25/year (~$2/month) | $29/month (~$348/year) |
| Platform transaction fee | None | None |
| WhatsApp ordering | Yes — free plan | No |
| Verified customer reviews | Yes — with Trust Score | No (third-party apps only) |
| Instagram/Facebook selling | Yes | Yes (Core+) |
| Razorpay / UPI payments | Yes (Pro) | No native support |
| Stripe payments | Yes (Pro) | Yes |
| Drag-and-drop design editor | No | Yes |
| Full website (blog, pages, forms) | No | Yes |
| AI site builder | No | Yes |
| App market | No | Yes (hundreds of integrations) |
| Order management | Yes (Pro) | Yes |
| Custom domain | Yes (Pro) | Yes (Core+) |
| SEO tools | Basic | Strong |
Wix Is the Better Fit If…
You need a full website alongside your store — a blog, an about page, a booking tool, a contact form. Wix’s design flexibility and AI tools make building a polished, complete web presence considerably faster than coding from scratch. It is also the stronger choice if you want solid SEO infrastructure for organic traffic, a large app market for integrations, or the creative control to build a visually distinctive store without a developer.
Trustd Is the Better Fit If…
You sell through Instagram and WhatsApp and need a proper storefront connected to those channels, not a full website built around them. Trustd Pro costs $25/year. Wix’s minimum selling plan costs $348/year. For that difference, Trustd adds verified reviews, WhatsApp ordering, and Razorpay support that Wix does not offer. For a boutique seller who already has an Instagram audience and needs a checkout link that works, Trustd is the more focused and significantly cheaper starting point.
Start your free Trustd store — unlimited products, WhatsApp ordering, and verified reviews from day one.
Frequently Asked Questions
Does Wix have a free plan for selling?
Wix has a free plan, but it does not include ecommerce features. You cannot list products, accept payments, or process orders on the free tier. Selling on Wix requires at minimum the Core plan at $29/month (billed annually). Trustd's free plan includes unlimited products, WhatsApp ordering, and review management with no monthly fee.
Does Wix charge transaction fees?
Wix does not charge platform transaction fees on any paid plan. You pay standard payment processing rates through your payment gateway (Stripe, PayPal, Wix Payments). Trustd also charges no platform transaction fees on any plan.
Is Wix good for boutique sellers on Instagram and WhatsApp?
Wix supports Instagram and Facebook selling on its Core plan through product tagging and catalog connection. It does not have a built-in WhatsApp ordering feature. Trustd's WhatsApp ordering button, which generates a pre-filled cart message for customers, is available on the free plan and is built for sellers whose primary channel is Instagram and WhatsApp.
Which is cheaper — Trustd or Wix?
Wix's minimum plan for selling is the Core plan at $29/month (billed annually), or $348/year. Trustd Pro costs $25/year internationally or ₹999/year in India. Over a year, Wix costs roughly 14 times more than Trustd Pro. Both let you sell unlimited products, but Trustd's Pro plan adds Razorpay integration, WhatsApp ordering, verified reviews, and order management that Wix does not offer.
Can I use Wix without building a full website?
Wix is designed to build a full website. You can set up a minimal store, but the platform's interface and pricing assume you want a complete multi-page website with blog, about page, contact forms, and more. Trustd is built as a storefront, so setup covers products, checkout, and order management — no website infrastructure required.