Wix is one of the most widely used website builders in the world, and its plan lineup changed significantly in 2025. The old Combo, Unlimited, and Business VIP tiers were replaced with four new plans: Light, Core, Business, and Business Elite.
The most important thing to know before comparing plans: you need at least the Core plan to sell anything on Wix. The free plan and the Light plan do not include ecommerce. No product listings, no checkout, no payment processing.
Wix’s Four Plans
All prices below are billed annually. Monthly billing runs higher, noted where relevant.
Light at $17/month ($204/year) is the cheapest paid plan. Removes Wix ads, gives you a free custom domain for the first year, and 2GB of storage. No ecommerce. You cannot list products or accept payments on the Light plan. It suits sellers who need a brand hub or portfolio that points visitors to a store hosted elsewhere, but for anyone who wants to sell directly, it does not apply.
Core at $29/month ($348/year) is the entry point for selling on Wix. It unlocks ecommerce for up to 50,000 products, abandoned cart emails, loyalty programs, basic analytics, and a $300 ad voucher split between Google Ads and Bing Ads. Monthly billing on Core is $36/month.
What Core does not include: automated sales tax, product reviews, advanced shipping options, multiple currencies, or subscription selling. For a small store in its first year, those gaps are manageable. For a store dealing with customers across multiple states or countries, they require workarounds or apps.
Business at $39/month ($468/year) adds automated sales tax, product reviews, multiple currencies, support for up to 5 store locations, and 100GB of storage. Monthly billing is $46/month. This is the plan that brings Wix’s ecommerce feature set closer to Shopify Basic — product reviews in particular matter for conversion and are missing from Core.
Business Elite at $159/month ($1,908/year) is the top tier. Unlimited storage, up to 10 store locations, advanced ecommerce analytics, and priority support. Monthly billing is $172/month. Built for large-scale operations, not boutique sellers.
What Wix Actually Costs at Different Stages
| Plan | Annual cost | Monthly billing | Min. for selling |
|---|---|---|---|
| Light | $204/year | $24/month | No |
| Core | $348/year | $36/month | Yes |
| Business | $468/year | $46/month | Yes |
| Business Elite | $1,908/year | $172/month | Yes |
No platform transaction fees on any plan. Payment processing fees (typically 2.9% + $0.30 per transaction) apply through your connected gateway.
What the Core Plan Can and Cannot Do
The Core plan is where most small sellers start on Wix, and its limitations are worth knowing before committing.
Included: Unlimited products (up to 50,000), abandoned cart recovery, loyalty programs, basic analytics, discount codes, and booking tools.
Not included on Core: Automated sales tax (requires manual configuration or a third-party app), product reviews (requires Business plan at $39/month), advanced shipping rules, multiple currencies, and subscription products.
For a boutique seller with a small catalog selling to domestic customers in a single currency, Core covers the basics. The missing product reviews are the most relevant gap. Reviews directly affect how new buyers who do not know your brand make their decision, and they are locked behind a $10/month plan upgrade.
Additional Costs to Factor In
Apps. Wix’s app market has over 800 integrations. Apps for accounting, shipping, marketing, and reviews are common additions. App costs vary widely: some are free, others $10 to $30 a month. A store that needs two or three paid apps adds $20 to $60 to the monthly cost. Some users report that features they expected to be included in their plan require paid add-ons, which compounds the monthly bill beyond the plan price alone.
Renewal price increases. Wix frequently offers discounted pricing for new sign-ups. Renewal rates are often significantly higher. Multiple users report price increases of 25% or more at renewal. One seller described it as a “bait and switch” after their rate jumped substantially at the end of their first year. Another noted: “They just raised my price by 25% and there’s no way to move the website to a different provider, so it feels like they took my site hostage.” Before committing to Wix, confirm the renewal rate, not just the introductory price.
Migration difficulty. Moving a Wix site to another platform is not straightforward. Wix does not allow full site exports. You can export product data and some content, but the site structure, design, and URL history do not transfer cleanly. Sellers who want to switch after building on Wix typically face rebuilding their store elsewhere from scratch. This is worth weighing before committing, particularly if you are not certain Wix is your long-term platform.
Domain. All paid plans include a free domain for the first year. Renewal typically costs $14 to $20 a year for a .com.
Payment processing. Standard 2.9% + $0.30 per transaction through Stripe or PayPal. Wix does not add a platform fee on top.
Wix Pricing in India
Wix is available in India, but Wix Payments (its native payment solution) is not. Indian sellers connect Stripe or PayPal through Wix instead. Razorpay and UPI are not natively supported.
For Indian customers who expect to pay by UPI — which is the majority of domestic digital payments — this creates a friction point at checkout. A customer who cannot pay by UPI either uses a card (less common for smaller purchases) or abandons the checkout. For Indian boutique sellers whose customers are accustomed to UPI, this is a practical limitation worth weighing.
Who Wix Pricing Suits
Wix is the right choice for sellers who need a full website alongside their store — blog, portfolio, booking system, event pages — and value the design flexibility of a drag-and-drop editor. The Core plan is a reasonable starting point for sellers in the US, UK, or other markets where Stripe or PayPal are the standard checkout experience and UPI is not a factor.
The Business plan makes sense when product reviews, automated tax, and multiple currencies become relevant — typically for a store that has established a customer base and is optimising for conversion.
Who Should Consider an Alternative
For Indian boutique sellers and social sellers who sell through Instagram and WhatsApp and need Razorpay, UPI, and WhatsApp ordering built in, Wix’s plan structure and payment limitations do not fit that model regardless of the price.
Trustd is free to start. The Pro plan costs $25 a year (₹999 in India), less than one month of Wix Core, and includes Razorpay integration, WhatsApp ordering on the free plan, and verified reviews from day one.
For sellers who need a full website with Wix’s design depth, Wix earns its cost. For sellers who need a proper storefront connected to Instagram and WhatsApp, Trustd covers what matters at a fraction of the annual cost.
Frequently Asked Questions
Can I sell on Wix for free?
No. Wix has a free plan, but it does not include ecommerce features. You cannot list products, accept payments, or process orders on the free plan. Selling on Wix requires at least the Core plan at $29/month (billed annually) or $36/month on monthly billing.
Does Wix charge transaction fees?
Wix does not charge platform transaction fees on any of its paid plans. You pay standard payment processor fees through your connected gateway, typically 2.9% + $0.30 per transaction via Stripe or PayPal.
Is Wix available in India?
Wix is available globally including India, but Wix Payments (its native gateway) is not available in India. Indian sellers use Stripe or PayPal through Wix, which means UPI and Razorpay are not natively supported. Customers who prefer paying by UPI cannot do so through a standard Wix checkout.
Which Wix plan is best for selling online?
The Core plan at $29/month is the minimum for selling, covering up to 50,000 products, abandoned cart emails, and basic payments. The Business plan at $39/month adds automated sales tax, product reviews, and multiple currencies. For most small sellers, Core is the starting point. Upgrade to Business when you need reviews and tax automation.
How does Wix pricing compare to Trustd?
Wix's Core plan costs $29/month ($348/year). Trustd's Pro plan costs $25/year. Over a year, Wix Core costs nearly 14 times more than Trustd Pro. Trustd also includes WhatsApp ordering and verified reviews on the free plan, which Wix does not offer on any plan.