Trustd and Xpress Site are both built for Indian small sellers who want to get a store live without technical expertise. Both are mobile-friendly, support UPI and card payments, and are aimed at boutique owners, makers, and independent sellers.
The differences come down to pricing structure, visitor limits, and what is included at each tier.
Xpress Site at a glance
Xpress Site is an Indian store builder with a mobile app for iOS and Android. The pitch is simple: upload your products, connect a payment gateway, and start selling in minutes with no coding. The platform also includes an AI assistant for handling customer inquiries, leads, and quotes alongside the store.
What Xpress Site does well:
- Fast setup — store live in minutes from the mobile app
- Clean, mobile-first store design with demo stores for clothing, jewellery, and pet products
- Supports UPI, debit, and credit card payments
- Categories and collections for product organisation
- Real-time order dashboard
- AI assistant for customer inquiries and lead management
- Chat and call support on all plans, priority support on Pro and above
- Plans start at ₹99/month — the lowest monthly entry price of any paid Indian store builder
Where Xpress Site falls short:
- No free plan. Every tier requires a monthly payment from day one. For a seller testing an idea or starting with limited revenue, this means paying before proving demand
- Visitor caps on every plan. The Lite plan allows 20 visitors per hour, Lite Plus allows 75, and Pro allows 2,000. For context, a single Reel that picks up moderate traction can send hundreds of visitors to a store link within an hour. On the Lite or Lite Plus plan, customers above the hourly cap may be unable to access your store at the exact moment interest is highest
- No custom domain on the Lite plan. The ₹99/month entry plan does not include a custom domain. You need the Lite Plus plan at ₹290/month for your own domain
- No WhatsApp ordering. Xpress Site has no feature for connecting your storefront to WhatsApp or generating pre-filled cart messages for customers
- No verified review system. There is no mechanism for customers to leave verified reviews on your Xpress Site store
- India-only. Xpress Site processes payments in Indian Rupees and is not built for international selling
Trustd at a glance
Trustd is built for boutique owners and social sellers, people selling through Instagram and WhatsApp who need a proper storefront that connects to both channels.
What Trustd offers:
- Free plan with unlimited products, a premium shop page, WhatsApp ordering, and review management. No monthly fee. No visitor cap.
- Pro plan at ₹999/year in India (roughly ₹83/month). Includes online payments via Razorpay, Stripe, or Direct UPI, order management dashboard, categories and collections, coupons, analytics, and a Trustd Verified badge.
- WhatsApp ordering. Customers tap a button on your storefront and a pre-filled WhatsApp message with their cart opens automatically. Available on the free plan.
- Verified reviews. Customers confirm their review via email, earning a Verified badge. Your Trust Score combines rating, verification rate, recommendation rate, and review volume, and displays publicly on your store.
- Instagram and WhatsApp compatibility. Your Trustd store link (trustd.shop/yourname) works as your Instagram bio link and as the external link in your WhatsApp Business catalog.
- Razorpay integration. Connect your own Razorpay account to accept cards, UPI, netbanking, and wallets.
- No visitor caps on any plan. Your store stays accessible regardless of traffic volume.
- International payments via Stripe for sellers with customers outside India.
The visitor cap problem
Most sellers do not think about visitor caps until one hits them.
Xpress Site’s entry plans cap the number of visitors your store can receive per hour. The Lite plan allows 20 visitors per hour. That sounds adequate until you post a Reel that picks up traction, a customer shares your store link in a WhatsApp group, or a larger account reposts your product. Traffic spikes are exactly when you most need your store to be accessible, and a visitor cap means some of those potential buyers cannot reach it.
Moving to the Pro plan at ₹980/month for 2,000 visitors per hour removes the practical cap for most boutique sellers. But that is ten times the annual cost of Trustd Pro.
Trustd has no visitor caps on any plan.
Side-by-side comparison
| Trustd | Xpress Site | |
|---|---|---|
| Free plan | Yes — unlimited products, no visitor cap | No |
| Entry paid plan | ₹999/year (~₹83/month) | ₹99/month (20 products, 20 visitors/hour) |
| Custom domain | Yes (Pro) | Yes (Lite Plus, ₹290/month) |
| Visitor cap | None | Yes (20–2,000/hour depending on plan) |
| WhatsApp ordering | Yes — free plan | No |
| Verified customer reviews | Yes — free plan | No |
| Payment gateway | Razorpay / Stripe / UPI | UPI, debit, credit (gateway not specified) |
| AI customer inquiry tools | No | Yes |
| Mobile app management | No | Yes |
| Web dashboard | Yes | No |
| International payments | Yes — Stripe (Pro) | No |
| India-only | No | Yes |
| Unlimited products | Yes (free and Pro) | Pro plan only (₹980/month) |
Xpress Site is the better fit if…
You want a mobile app to manage your store from your phone and value the AI tools for handling customer inquiries and leads. The ₹99/month entry point is the lowest monthly fee of any paid Indian store builder, and if your order volume is predictable and your traffic stays within the plan limits, it is a workable starting point. The AI inquiry management is a feature Trustd does not currently offer.
Trustd is the better fit if…
You need a free plan to start without committing a monthly fee before your store is generating revenue. You sell through WhatsApp as well as Instagram and want both channels connected. You want verified reviews that build trust with new buyers. And you want a store that stays accessible regardless of how much traffic a post sends your way, with no visitor cap to worry about.
On annual cost, Trustd Pro at ₹999/year costs less than one month of Xpress Site’s Lite Plus plan. For the same year of selling, you keep the difference in your pocket rather than spending it on platform fees.
Start your free Trustd store — unlimited products, no visitor cap, WhatsApp ordering, and verified reviews from day one.
Frequently Asked Questions
Does Xpress Site have a free plan?
Xpress Site does not have a free plan. The entry-level Lite plan starts at ₹99/month. Trustd has a permanent free plan with unlimited products, WhatsApp ordering, and review management with no monthly fee.
What is the visitor cap on Xpress Site?
Xpress Site's plans come with hourly visitor limits. The Lite plan allows up to 20 visitors per hour, Lite Plus allows 75, and the Pro plan allows 2,000. If your store receives more traffic than your plan allows, for example after a post goes viral on Instagram or Reels, customers above the cap may not be able to access your store. Trustd does not impose visitor caps on any plan.
Does Xpress Site support WhatsApp ordering?
Xpress Site does not have a built-in WhatsApp ordering feature. Trustd's WhatsApp ordering button generates a pre-filled cart message for customers automatically, available on the free plan.
Which is cheaper — Trustd or Xpress Site?
Trustd's Pro plan costs ₹999/year. Xpress Site's Lite Plus plan, which includes a custom domain and up to 200 products, costs ₹290/month (₹3,480/year). For comparable functionality, Trustd Pro costs less than three months of Xpress Site Lite Plus.
Does Xpress Site have a customer review system?
Xpress Site does not have a built-in customer review system. Trustd's verified review system requires customers to confirm via email before their review is published, earning a Verified badge. Your Trust Score displays publicly on your store.